About us
We start from the industry's real problems
CHAO YACHTING — founded in Shanghai, working across the whole yachting value chain.
Company profile
China's vast coastline and numerous bays offer unparalleled conditions for maritime leisure. A fast-growing economy and a flourishing shipbuilding industry have driven water-based cultural tourism forward. The yachting market is gaining unprecedented attention — yet limited awareness of the lifestyle still hinders its full potential. CHAO YACHTING emerged amidst exactly these trends and expectations.
Comprised of yachting enthusiasts, CHAO YACHTING holds abundant resources within the industry. Our focus is on in-depth research, professional reporting, and fostering industry connections. We deliver premium content and services to our partners, and aspire to be a leader and a driving force in China's yachting domain.
Mission & vision
Mission
Promoting yachting and boating culture — and the industry behind it — in China
Vision
Making the yachting and boating lifestyle part of how China lives
Founder
Samuel XU
Founder & Chief Editor
- Former Editor-in-Chief of China Boating, China's first yachting lifestyle magazine
- Founder of China's first yacht-focused video media matrix, Yacht ACE and Yacht Sam
- Founder of CHAO YACHTING, China's first full-value-chain yachting consultancy
- President, China Sanya Yacht Import & Export Trade Association
- The only mainland-China judge for the Asia Boating Awards
- Industry adviser to the Cannes Yachting Festival and the Monaco Yacht Show
- Senior contributing writer, Asia-Pacific Boating
- Founder of Sailing Leadership, China's pioneering sailing-education brand
What we bring
Network and client base
A network spanning international brands, dealers, shipyards, marinas, associations and local government.
Editorial and research team
A core team that combines genuine yachting expertise with the ability to make it travel.
Platform reach
A media matrix running since 2019, with a settled voice in Mandarin-language yachting content.
Cross-industry resources
Private aviation, island destinations, luxury brands and private clubs — resources that make an event more than an event.
Office
Shanghai — working across the Yangtze River Delta, the Greater Bay Area and the Hainan Free Trade Port, and present each year at Cannes, Monaco and Genoa.